What would you really say in an elevator?

“What do you do for a living?”

How do you answer that question?

Every solopreneur is told to have an elevator speech. But we usually craft them very carefully and only use them at networking meetings, during a pre-determined time when we are allotted 30 to 60 seconds in which to share said pitch.

I’m not saying those speeches aren’t valuable or powerful. But would you really say yours to a stranger as you shared an elevator ride? Or to that interesting woman you met at your cousin’s wedding? The one who would be a perfect client?

“I’m a coach” or “I’m a Reiki practitioner” won’t do the trick. Nobody knows what that really means – especially not in terms of how it can help them or even solve their biggest problems.

Think in terms of the solution you provide. Who is your target audience? What do they most need and want? Where is their pain? How do you provide them with real, meaningful relief from that pain? Even better, why should they choose you over someone else who provides the same solution?

Take that and craft it into a sentence or two that you can say comfortably to someone like your elevator partner, or that wedding guest, without sounding like it’s a pitch. It takes time and practice, but then, so does anything worthwhile.

Do you have any hints or advice? If you do, please share below!

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