My last post was about narrowing your target audience. Today we’ll look at what to do with this information.
Knowing your target audience allows you to do two things:
1. Find out what they really want
2. Create focused marketing plans that allow you to target your marketing efforts towards them.
There’s one thing you can do now that will help you with both. Find forums where your target audience hangs out. For instance, let’s say you’re a health consultant to women who are pregnant or want to be pregnant. Go to a search engine and search for the term “women’s health forums” and “pregnancy forums.”
Look at a few forums and focus on those that are active and that are most closely aligned with your target audience.
Don’t participate at first. Start by looking around and noticing what members of your target audience want and need. What keeps them up at night? You want to be the solution to their wants and needs.
Once you’re comfortable, go ahead and register and participate. But take your time. And don’t be pushy! Most forums will allow you to include a signature, with a link to your website, blog, or Facebook fan page.
When you post replies, be genuinely concerned about the original poster, or don’t post at all. Right now, your focus should be on understanding your target audience and building relationships.
Even if you don’t get clients this way, you will get to know your target audience better. And that will help you in just about any aspect of marketing.
If you need more personalized help, feel free to schedule a complimentary coaching session.