Root Beer Slush for a Steaming Hot Day!

This is purely for fun – which is totally coachy! Because fun and laughter help us to feel good, and feeling good helps us perform at our best.

You probably don’t know that I’m an amateur songwriter/singer/guitarist. This is one of my oldest songs, inspired by the root beer slush I discovered at a candy store near my first apartment.

If you can’t see the video, click on the title of this blog post and it should show up.

If you’re as hot as we are here in Massachusetts, I hope it cools you off – and makes you smile. 🙂


Site Build It! Special Ending July 4 @ Midnight

I’m pretty slow with this, sorry. This is an opportunity for WAHMs that I like and respect, and that I have taken advantage of.

Site Build It! (aka SBI!) is a website building program, but it’s more than that. SBI takes you step-by-step through a process that allows you to build a business that will gradually increase your income.

This is great for someone who isn’t in a big rush to make money, but who, while she is home with the kids, would like an opportunity to create something that will allow you to build up income over time. That’s why I think it’s perfect for some work-at-home moms.

If you need money NOW, it’s not the best option. But if you’d like to build income gradually, over a period years – like an investment – this is a good opportunity.

To see the details of the special, they have a page just for WAHMs at SBI! – Work-at-Home Moms.

Basically, you can get two SBI! websites for $399 until July 4 at midnight. The usual cost is $299.

You can visit my own Site Build It! website at

I have a review of SBI! there at

If this opportunity appeals to you at all, I highly recommend that you read the review I wrote. It includes a lot of details about what SBI! is and what it does and does not offer.

When I started my own site, I took things slowly, and I think I built a pretty good site. I took the instructions to heart.

After a while, though, I needed to concentrate on other things. I have not been working on the site much at all for a couple of years.

Meanwhile, I’m making just about enough money to break even, without really trying. Of course, I want more than that. And I’m thinking that this could be a good time to work on the site again.

But here’s what impressed me: I now get between 60 to 100 unique visitors a day! The number of unique visitors has increased since I started the website, and even when it was new, I was getting more visitors than I had with my other websites.

If this appeals to you, I encourage you to take a look at the special. Again, it’s at SBI! – Work-at-Home Moms.

You can contact me with any questions. I’m away this weekend, but I’ll do my best to answer your questions. You can use the contact form here or email me at janet @



Why do I say “Namaste”?

If you’ve been following this blog, you might have noticed that I close my posts not with the typical “Yours truly” or “Best wishes,” but instead with the less-known Hindi word “Namaste.”

Now that I’ve changed the focus of my blog, it seems like a good time to explain just why – even if you already know the meaning of the word.

If you don’t know its meaning, it has a few interpretations. Basically, “namas” means “to bow” and “te” means “you.”

So Namaste means “I bow to you.”

Other interpretations include:

“I honor the light within you.”

“The divine with me bows to the divine within you.”

Now, I’ve been using this closing since before I changed the focus of this blog to your worth (quick reminder: it’s high, very high!). But all along, I’ve found it deeply important to honor and respect the deep intrinsic worth of every human being, including you. And me.

What I find beautiful about the word “namaste” is its honoring of that spark within all of us. And even more beautiful, it is an exchange. In the Indian Subcontinent it’s a typical greeting, so that, like the word “hello,” when you say it someone, he or she will say it back to you.

And so, whenever I write this word, whether on this blog post or elsewhere, I try to remember to put my hands together, give my head a little bow, and remember to truly honor the divine in the other or others to whom I am saying this.

And when I do, I get a little feeling in my heart. It’s beautiful. Because when you honor the divine in others, you start to remember that each one of us has this spark of divine within – including you. It’s a beautifully humble way of honoring your own worth, along with the worth of others. I hope you will try it so that you can experience that small, beautiful feeling.

And with that, whomever you are reading this now, I say to you:



This Blog’s New Focus on YOUR Worth

For the past month or so, this blog has been focused on a series of marketing articles. And I’m realizing that this is not what I really want to share with you.

Don’t get me wrong, it’s important that you learn about marketing basics if you’re a work-at-home mom. But it doesn’t get to the heart of what I want to offer you.

What I really care about is how wonderful you are. And whether or not you realize how wonderful you are.

Because if you don’t recognize your deep intrinsic worth, if you’re not aware of it, if you don’t believe in it deeply, you’re shortchanging yourself. And you’re shortchanging the others around you, including your children.

Now, I don’t want you to take that last sentence to mean you should feel guilty about not recognizing your self-worth. I just want you to realize that, despite what some might say, knowing your worth is a good thing.

For one thing, if you believe you have deep intrinsic worth just because you’re a human being, you believe that every person has deep intrinsic worth. Just because every person is a human being.

Now you treat yourself with love and respect, and you take care of yourself. And that’s a good thing. And you also treat all others with love and respect.

What would the world be like if everyone believed in the deep intrinsic worth of themselves and everyone else? Would there be war? Or any violence at all? Would corporations put profits above the well being of their customers? Or the well-being of anyone, for that matter?

And of course, there’s that other little benefit- it feels good. In a wonderfully healthy way.

So from now on, the main focus of this blog will be your self-worth, along with themes of self-esteem and self-love.

That doesn’t mean there won’t be posts on marketing or other topics of interest to work-at-home moms. It just won’t be the main focus.

Feel free to comment and let me know what you think of this new direction.



Benefits versus Features

Do you know the difference between features and benefits? When you’re promoting your service or product, it’s important to know the difference.

Benefits persuade better than features. Why? Because they appeal to your client’s or customer’s desires and emotions.

Here’s a story that explains the difference between benefits and features.

A few years ago, I decided to buy an iPod. There was a $150 iPod with 2 gigabytes and a $199 iPod with 4 gigabytes.

At first I decided to get the 2 gig iPod. It sounded like an awful lot of bytes, so why spend another $50?

Then I learned that the 2 gig iPod could hold 500 songs (which was plenty) but the 4 gig iPod could hold 1,000. That’s twice as much for only $50 more.

As part of my work, I often save mp3 files of long talks or teleseminars. They often run 60 minutes or more. These would surely count as several songs.

Suddenly 4 gigabytes didn’t sound like too much and I bought the 4 gig iPod.

The feature was the number of gigabytes. The benefit was the amount of audio the iPod could hold.

How do you use this information? It’s okay to tell people about the features of your product or service. But you should always start with benefits.

So do you get the difference between features and benefits? Quiz yourself and find out – decide whether I’m describing a benefit or feature.

  • 1. Our sheets have a thread count of 400.

    2. These sheets are so comfy and luxurious you’ll never want to get out of bed.

    3. The chicken teriyaki sub at Subway has 6 grams of fat.

    4. You’ll stay slim and beautiful when you eat this sub, even though it is filling and delicious (actually, it’s my son’s favorite and mine too).

    5. We sell 4-3/8” by 5-3/4” envelopes.

    6. If you or your kids make your own greeting cards, you know how frustrating it is finding the right envelope. You can’t mail a card without one. These are the perfect size. An 8-1/2” x 11” sheet of paper, folded twice, will fit perfectly. (But my stamping friend Rebecca would urge you instead to buy beautiful card stock, slice it in half crosswise, and fold it once). 😉

    7. Microsoft Outlook includes a calendar with an alarm.

    8. You don’t need to worry about missing important appointments. Outlook’s built-in alarm will remind you.

  • I’ll bet you know the answers by now. If not, just ask me.

    And if you do know the answers, look at your marketing materials and see whether or not you’re including benefits at the beginning of the copy. Remember, features are okay, but benefits should come first. Get your clients excited about what you offer!



    What’s in it for Me?

    That’s what your potential client or customer is thinking. No, she’s not greedy. She’s smart and realistic. Why would she buy from you, unless she sees something valuable in it for her?

    This is such an important marketing concept that it’s often simply called WIIFM.

    You may be thinking that this is so obvious you don’t need to be told about it. But look at how you’re marketing yourself. Be honest with yourself, really honest.

    Are you telling your prospects what’s in it for them?

    Many people aren’t. It feels natural to, for instance, write a website home page that starts by telling visitors what your credentials are (unless you’re a copywriter). But that’s not why they’ll hire you. That doesn’t tell them what’s in it for them.

    Compare these two home page openings:

    Welcome to the home page of HeartBeat Coaching. Janet Beatrice, CEO and president of HeartBeat Coaching, is a Certified Professional Coach. She has trained with one of the premier…

    Are you chomping at the bit to hire me now? I didn’t think so. But you might be inspired to click the search button and look for other life coaches.

    That’s because the copy above isn’t about you. It’s about me. And you don’t care about me. Unless you’re my relative or friend, why the heck should you?

    Here’s the headline and opening I have now:

    Yes, you can build a profitable, soul-satisfying at-home business, while you stay home with your kids. I can help.

    Take me up on my free offer, below, and find out for yourself!

    You’re capable of so much – whether you believe it or not. I can help you get clarity on your truest goals, then work towards them one step at a time. As you gradually achieve each step, you’ll realize just how much you can do.

    Okay, maybe you’re still not chomping at the bit to hire me. But did you notice who this page is about? It’s about you.

    You can write about the credentials later, but always start by addressing your ideal clients’ wants and needs.

    The moral of the story: whether you’re meeting people in person or writing blog posts and copy, don’t tell people about you and certainly don’t tell them what you need. Tell them what’s in it for them!

    I’d love to hear your thoughts on this topic. How do you tell prospects what’s in it for them when they do business with you? What might you do differently based on this perspective?

    Next week’s topic is benefits versus features. That will help you tune in even closer to WIIFM.




    Time to Take Aim

    My last post was about narrowing your target audience. Today we’ll look at what to do with this information.

    Knowing your target audience allows you to do two things:

    1. Find out what they really want

      2. Create focused marketing plans that allow you to target your marketing efforts towards them.

        There’s one thing you can do now that will help you with both. Find forums where your target audience hangs out. For instance, let’s say you’re a health consultant to women who are pregnant or want to be pregnant. Go to a search engine and search for the term “women’s health forums” and “pregnancy forums.”

        Look at a few forums and focus on those that are active and that are most closely aligned with your target audience.

        Don’t participate at first. Start by looking around and noticing what members of your target audience want and need. What keeps them up at night? You want to be the solution to their wants and needs.

        Once you’re comfortable, go ahead and register and participate. But take your time. And don’t be pushy! Most forums will allow you to include a signature, with a link to your website, blog, or Facebook fan page.

        When you post replies, be genuinely concerned about the original poster, or don’t post at all. Right now, your focus should be on understanding your target audience and building relationships.

        Even if you don’t get clients this way, you will get to know your target audience better. And that will help you in just about any aspect of marketing.

        If you need more personalized help, feel free to schedule a complimentary coaching session.



        Finding Your Niche: You Can’t Aim without a Target

        Today, I’m starting a series of blog posts on how to market yourself.

        The first step in any marketing program is to define your target audience. (Unless you’re still not clear on what business you want to start, in which case you might enjoy my story on how I got clear on that very subject at the About Janet page.)

        Think this topic is too easy? Think again.

        As a copywriter, when told I should define my target audience, I thought “This is great. I write copy for businesses. Every business needs copy. So my target audience is any business.”

        Sounds like I hit the jackpot, doesn’t it?


        Sure, I was willing to write copy for any business. But I couldn’t effectively market myself unless I narrowed my focus on who my market was.

        Otherwise, I’d be a small fish, swimming in a sea full of everything from whales to guppies.

        So when I became a life coach, and again was told to define my niche, I wasn’t so quick to make my target audience “anyone who wants a life coach.”

        Instead I chose work-at-home moms. Over time, I shifted a little into creative solopreneurs who struggle with marketing.

        How do you choose your own target audience?

        First, consider who your ideal client would be. Who would most benefit from your services? Who would you most like to work with?

        Consider factors like age, gender, and income. Are they parents? Are they individuals, businesses, or both?

        Think too about who you are and what you bring to your work that’s unique. For example, my own experience in marketing, working with children, and being a work-at-home mom, made WAHMs an ideal target audience for me.

        Possible Examples:

        1. An acupuncturist finds that most of her patients are middle-aged women with back pain or headaches. She happens to have great skill in healing headaches in particular. As a result, she might choose middle-aged women with headaches as her target audience.

        2. A Reiki practitioner might choose to target highly stressed groups, such as moms, office workers, law students, or medical students. He could narrow down this audience by choosing the group he can best relate to. If he was an office worker before he became a Reiki practitioner, he might choose to market to office workers, especially since he knows what it feels like to be stressed from sitting in front of a computer all day.

        You do need to be practical. If you choose a group that’s too small, doesn’t have enough income, or isn’t highly motivated to use your product or service, it’s unlikely that you’ll succeed, unless there are other factors working in your favor.

        How do you figure out whether or not a particular group has an interest in what you offer? I wrote a couple of articles on using keyword search tools to determine your target audience on another of my websites. Although the articles are geared towards building a website, they can be used to find strong markets.

        Here’s a link to those articles:

        Niche Research

        Free Market Research

        It can be difficult to find a good niche using the keyword technique, but it’s worth checking out. If you do find a good niche that way, do use your keyword on your website (and do some research on how to do that effectively).

        If you need help choosing a target audience, feel free to book a complimentary session with me.



        Quotes on Living Simply

        I had the good fortune to spend this past weekend on a retreat in Maine with my new church. One of our workshops was on simplicity.

        Our workshop leader, Margaret, collected quite a few beautiful quotes on simplicity. I want to share them with you:

        “Eliminate physical clutter.  More importantly, eliminate spiritual clutter.” ~Terri Guillemets


        “The trouble with simple living is that, though it can be joyful, rich, and creative, it isn’t simple.” ~Doris Janzen Longacre


        “Everything should be made as simple as possible, but not simpler.” ~Albert Einstein


        “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ~Hans Hofmann, Introduction to the Bootstrap, 1993


        “To find the universal elements enough; to find the air and the water exhilarating; to be refreshed by a morning walk or an evening saunter… to be thrilled by the stars at night; to be elated over a bird’s nest or a wildflower in spring – these are some of the rewards of the simple life.” ~John Burroughs


        “As you simplify your life, the laws of the universe will be simpler; solitude will not be solitude, poverty will not be poverty, nor weakness weakness.” ~Henry David Thoreau


        “Have nothing in your houses that you do not know to be useful or believe to be beautiful.” ~William Morris


        “Beware the barrenness of a busy life.” ~Socrates


        “Each day, awakening, are we asked to paint the sky blue? Need we coax the sun to rise or flowers to bloom? Need we teach birds to sing, or children to laugh, or lovers to kiss? No, though we think the world imperfect, it surrounds us each day with its perfections. We are asked only to appreciate them, and to show appreciation by living in peaceful harmony amidst them. The Creator does not ask that we create a perfect world; He asks that we celebrate it.” ~Robert Brault


        I hope you enjoyed these quotes!




        What’s So Great About a Complimentary Coaching Session?

        A lot! You’d be surprised at the clarity and insight you can gain from just one session. Plus there’s no charge and no obligation.

        A friend of mine took one of my complimentary sessions. She sent me an email and said this:

        “You’ve got talent as a life coach and you get clients the results they want. You get them on the right track even when they can’t always put into words what they want. You help them to realize what they want deep down, on a spiritual level, if you will. That’s as deep as one can get and it’s the rare person/coach who can dig down that deeply and bring those hidden desires and dreams to the surface.

        “You helped me visualize what I want and gave me ways to approach this and get what I want. You have great worth and a great gift.”

        Another posted this on my FaceBook status when I offered complimentary sessions to my FaceBook pals:

        “Janet is awesome at this. She is sensitive, a great listener, and works with you towards a satisfying resolution.”

        Neither went on to become a client and that’s okay. I love witnessing how the coaching process helps people on a meaningful level. If I could afford to coach for free, I would! So this is a great way for me to offer a little free coaching to anyone who wants it.

        But if you’re interested in this, now is the best time to book a free session. I have a few spots open in my coaching practice, so I’m happy to do as many as I can fit into my schedule. Once my practice is full, that won’t be the case.

        To book a session, fill in the Complimentary Coaching Session form. I’ll get back to you within 48 business hours (probably far less) to schedule your session.

        Warm regards,