My Christmas Buttermilk Miracle (or Why I Love Easy World)

One of the coolest things I discovered this year was Easy World. Julia Rogers Hamrick wrote a book called Choosing Easy World. When you invoke it, life just gets easier. .

How do you invoke Easy World? According to Hamrick, you simply say to yourself “I choose to live in Easy World, where everything is easy.” Then you take a deep breath. And then you relax your muscles.

Sounds simplistic, but when I tried it, to my surprise, it worked! Maybe it was just a shift in outlook. But in her book, she describes uncanny coincidences, making it a fun read.

I bought the book, as well as a companion daybook, which has two pages of prompts to write in daily. I started my entries in April, but used it less frequently as the months went by, until I had completely forgotten about it.

A few days ago, I was looking in a drawer and saw the daybook. I hadn’t even realized that I had forgotten about it! The last entry was from August. The next morning I started writing in it again. That was this past Sunday, and I’ve written in it every day since.

I had an uncanny EW experience the very next day.

I decided to make my own chip dip to bring to our family Christmas gatherings. I found a dip recipe that called for Greek yogurt, dried herbs and dried buttermilk. Dried buttermilk? Never heard of it. I wrote down the ingredients and headed to the grocery store, figuring I’d settle for a packet of dried onion soup mix if I couldn’t find the dried buttermilk.

The organic section didn’t have dried buttermilk and it didn’t occur to me to look elsewhere. The onion soup mix contained MSG and hydrolyzed protein. My cousin-in-law has an MSG allergy, so making an exception for the holiday was out of the question.

Only one option remained. Look for the pre-made dips in the dairy section. They too had unhealthy ingredients, but at this point, I felt I had no choice. (I later learned that they too contained MSG.)

My shopping trip was almost over. I went to the Entenmann’s table, where – ironically perhaps – I was buying my son a box of pastry as a gift, something I would not ordinarily allow him to have. There was a little yellow box on the table, clearly misplaced. At first I ignored it. Then I decided, for no reason, to see what it was. Can you guess?

Yes, it was a little box of dried buttermilk!

In all my life, I’d never heard of dried buttermilk, let alone come across a box of it.

Could it have been just a coincidence? I suppose. But if it was, it was an uncanny one.

With a story like that, I half expected the dip to turn out to be spectacular. Well, not quite. But it was fine. Nobody was allergic to it. And maybe the people who ate it felt just a little bit better than whey would have, had they eaten MSG, hydrolyzed protein, partially hydrogenated oil, etc. (seriously, look this stuff up and you’ll never want to eat anything pre-made again).

I won’t be forgetting that EW daybook or invocation any time soon.

Happy Holidays!


P.S. The links to Julia’s pages are not affiliate links and I will not make a commission if you buy them. I just want you to be able to easily find them and check them out if you’re interested.


Black Friday without the Crowds

If you hate crowds as much as I do, you’ll be glad to know that online businesses are getting into the act. Today I replaced my burnt-out iPod 3 with a new iPod 4. I’d have paid Apple $80 to replace the iPod 3, but today only, is offering the white, 8 GB iPod 4 for $126 and free (albeit slow) shipping.

You can find that deal here: 8GB iPod 4

And what are some good deals for heart-based entrepreneurs?


If you haven’t got a hosting account yet, I’m very happy with HostGator. Today only, they’re offering half off all hosting packages. The offer ends at midnight.

HostGator Black Friday Special

 Next is a really fun one:


Many heart-based entrepreneurs get how raising your vibration increases your chances of success. This may be the most enjoyable way to do that.

Founder Kaitlyn Keyt has used scientific principles to create fun, colorful products that – can you guess? – bring your Vibes Up!

Products include bracelets, teddy bears, water bottles, even shampoos and deodorants. There are 18 kinds of bracelets to help you raise your vibration around love, stress, abundance, and more. They make great gifts too.

This week you can get 41% off items that are not already on sale, or not part of a discount package, if you enter the following coupon code: THANKFUL41

AND, today only, you’ll get a surprise for every $50 you spend if you type “surprise me” into the comment box.

Visit this site’s very fun store here:

VibesUp Online Store

Also, today only, for every $50 you spend, VibesUp will send you a surprise gift, if you type the words “surprise me” into the comment box.


Dress for success at Nordstrom. Not only are the clothes gorgeous – shipping is always free. They’ve got some good deals going on today:

Nordstrom’s Black Friday Sale

Enjoy your great deals – from the comfort and solitude of your own home. 🙂




Gluten-Free Muffin in a Mug

What does this have to do with marketing? Nothing, but it’s Sunday! So relax.

Actually, good health has a place in marketing and certainly in coaching. Everything you do comes from who you are and where you’re at.

Plus, this is the coolest recipe ever! You make it in a mug and microwave it for a minute. And a real muffin comes out! Really!

Thanks to my church pastor and a fellow parishioner for sharing it last week in their Healthy Breakfast class. I’ve been eating these all week!

Muffin in a Mug

¼ cup flaxseed meal

1 teas. cinnamon

½ teas. baking powder

2 packets stevia

1 egg

About 1 teaspoon butter or butter substitute (you can also try 1 teas. cooking oil)

Optional: raisins, nuts, blueberries.

Put dry ingredients into a microwave-safe mug and stir. Add egg and butter and blend. Stir in any optional ingredients desired.

Microwave on high for one minute and 10 seconds. Adjust time as needed as every microwave oven is different. But that’s what worked for Rev. Tom and it turned out to be just right at my house too.

Remove from microwave, overturn it into a plate and voila, you have a muffin!

Note: I made this without raisins and it wasn’t sweet enough. I still liked it. Since then I’ve used raisins, and sometimes substituted organic sugar for stevia. I like it better with the raisins. Apparently, adding more stevia can make things bitter, so if you add more sweetener, it’s probably better to use sugar. That is purely my observation.

Also, I find I need to microwave the butter in the mug before I add the other ingredients. Otherwise, it’s too cold to mix in.



P.S. Try it with the kids, but not so sure about the teens. My son says it tastes – and looks – like cat food. Don’t listen to him, it’s awesome. 😉



Sales Letter Hype (what not to do)

Just for fun..

I was digging through some old files and found something from my copywriting days. While I’d seen plenty of excellent copywriting, I’d seen more than my share of hype-filled sales letters promising ridiculous amounts of money, to be had by simply purchasing the copywriter’s product (a steal at $997!) and spending 10 minutes a day using it.

This is my satire on that, and a frankly outrageous example of what not to do when writing copy:

MegaToddler Day Care


P.S. I’m a children’s musician, so please don’t be mad at me – I love kids! 😉


What would you really say in an elevator?

“What do you do for a living?”

How do you answer that question?

Every solopreneur is told to have an elevator speech. But we usually craft them very carefully and only use them at networking meetings, during a pre-determined time when we are allotted 30 to 60 seconds in which to share said pitch.

I’m not saying those speeches aren’t valuable or powerful. But would you really say yours to a stranger as you shared an elevator ride? Or to that interesting woman you met at your cousin’s wedding? The one who would be a perfect client?

“I’m a coach” or “I’m a Reiki practitioner” won’t do the trick. Nobody knows what that really means – especially not in terms of how it can help them or even solve their biggest problems.

Think in terms of the solution you provide. Who is your target audience? What do they most need and want? Where is their pain? How do you provide them with real, meaningful relief from that pain? Even better, why should they choose you over someone else who provides the same solution?

Take that and craft it into a sentence or two that you can say comfortably to someone like your elevator partner, or that wedding guest, without sounding like it’s a pitch. It takes time and practice, but then, so does anything worthwhile.

Do you have any hints or advice? If you do, please share below!

Why I Believe in Angels

I probably believed in angels before this happened. But this sealed the deal.

Shortly after I left my marriage, nearly 10 years ago, I started seeing the number 222 everywhere. On the microwave clock, license plates, etc.

It was often enough that I started wondering if it was a message. It couldn’t be a lottery number and even if it was, I didn’t care about the lottery.

So I finally said a prayer. I said that if it was a message, I didn’t understand it. I asked God to please help me understand it if it was a message If I didn’t receive an understanding, I would let it go.

Shortly thereafter, I was visiting a beautiful little spiritual shop owned by an acquaintance. I happened across a book called Healing with the Angels by Doreen Virtue. In it, these three-digit sequences were explained! The 222 sequence means “Your newly planted ideas are beginning to grow into reality…Keep holding positive thoughts, keep affirming, and continue visualizing.”

I took this as loving reassurance that things were going to be okay after the scary step I took in leaving my marriage.

A few months later, I was about to move to the next town over. I called the phone company to get a new phone number. A very nice woman answered. She said she would find an easy number so that it would be easy for my then-7-yr-old son to remember (isn’t that so sweet?).

Then she said, “Oh, I didn’t even have to try.” A number came up that ended with the sequence 444 – the number of the angels!!

Since then, I consider angels a big part of my life. I still often see the triple numbers and pay attention to what they mean. And I ask angels for guidance all the time.

Sometimes the very moment I ask them to help me with a problem, it’ll be solved, or I’ll get clarity. Could be a coincidence, I suppose. But if you believe in angels, what’s the difference between a coincidence and miracle?


Many New Offerings for You!

I have been busy as a bee working on some new offerings for you. My new theme is “Taming the Marketing Monster” and in fact, I’ve decide to change my company name and branding. I even have a monster, who will debut soon. (Her name is Bop.)

First, I am offering a one-time workshop on Taming the Marketing Monster in Acton, MA on Wednesday, March 7. The workshop is limited to six participants. Two have signed up, so at this point, there is still plenty of room. I’m offering this through Meetup (a great resource, by the way). Please be aware that you must sign up for the group first, and then also RSVP for the workshop. Just joining the group will not count as an RSVP.

Here’s the link to join the group:

Marketing Monster Tamers of Acton

And the link to RSVP for the workshop:

Taming the Marketing Monster workshop

I’m also offering a six-part Marketing Monster MasterMind in Westford, MA. You can learn more about that here:

Marketing Monster MasterMind

And you might have noticed that I’m also offering an email series on seven common home page copywriting mistakes. To receive that series, just fill in your first name and email address on the form to the right. Yes, you will end up on my list. But I will never share it and you can unsubscribe at any time.

And now I have a question for you. If you’re not in Eastern Massachusetts, would you be interested in a Taming the Marketing Monster tele-workshop, or a fee-based Marketing Monster MasterMind telegroup? I would love to hear your thoughts, so I encourage you to comment below.




The Best Kind of Selling

I was at Trader Joe’s checking out their food demo. It was a flatbread pizza with lots of great toppings, but I couldn’t try it because of my wheat sensitivity.

So when Bob, the food demo guy, offered me a sample, I told him why I couldn’t eat it.

Bob asked me if I’d tried their gluten-free pizza, Pizza al Pollo Asado. I hadn’t, and I miss pizza! He asked co-worker Suz to show me where it was. She did, and then she offered to get me a printed list of all Trader Joe’s gluten-free foods. I declined.

Suz then pointed out the gluten-free chocolate chip cookies that were right across the aisle from the gluten-free pizzas. If there’s one thing I miss as much as pizza, it’s chocolate chip cookies!

I happily went home with a pizza and cookies and ate both for lunch.

As I ate my pizza I wondered – was this customer service or was it selling?

I decided it was the best kind of selling. The kind in which the customer service is the selling.

How can you serve your customers or potential customers by letting them know how your product or service can truly help them?

That’s the kind of selling we can all be proud of.



Tame your Marketing Monster in Acton, MA, on February 16

Does marketing make you cringe? Do you think it’s tacky or distasteful? Or maybe you don’t hate marketing in general. You just hate doing it. It feels selfish or uncomfortable.

If your vision of marketing has fangs and sharp claws, you can tame that monster and turn it into a purring pussycat. Marketing, done thoughtfully and with integrity, is your friend. Honest.

Best of all, marketing that purrs is far more effective than marketing that bites and claws.

I’m offering a Monster Taming workshop in Acton, MA on Thursday, February 16, from 10am to 11:30am. It could go to noon if needed.

In this interactive workshop, you’ll answer questions about marketing that will help you better understand what’s holding you back from effectively getting the word out about your business.

We’ll also do a short visualization that will help you get clarity on your marketing approach.

You’ll walk away with one “action item” to move you towards success in marketing yourself in a way that feels right to you. I’ll hold you accountable for that action, and follow up with you a week later and see how you fared with your action item.

“The workshop surpassed my expectations. I like the way you used questions to bring the goals to light. Through your questions, it became obvious that people sometimes spend time on tactics that don’t match their goals.”
Michelle Emerle
Emerle Communications

To register for this workshop, visit

The group is limited to six participants, allowing each of you to – well – participate! I hope to see you there!




Get Fabienne Frederickson’s wonderful networking book at no charge

Fabienne Frederickson is fast becoming one of my very favorite client attraction coaches. She gives good advice and she seems to really care about us solopreneurs.

I found out the other day that she was giving away the e-book “The Secrets of Master Networkers,” which she usually sells for $87. It’s a step-by-step manual, with worksheets, on how to use networking to fill up your practice.

I grabbed it and I love it!

I have no idea how long she’ll be giving this away, but it’s really good. I believe the only solopreneur who wouldn’t find value in this book is one who has too many clients.

Here’s the link to sign up:

It’s not an affiliate link and I get nothing from promoting this. I just don’t want you to miss out on a great deal.