If you’ve been letting fear or confusion about marketing hold you back from getting clients, I can help.
You might offer the best service or product in the world. But if you don’t let people know about it, you’re unlikely to succeed.
That’s all marketing really is. Letting people know:
- what you do,
- how well you do it, and
- whether you’re the best choice for them
Doesn’t sound so scary, does it?
Then why are so many people afraid of marketing?
There’s enough unethical marketing out there to make any business owner wary of marketing. So it’s understandable if you find marketing scary or distasteful. I once did.
Who could blame me? McDonald’s was heralding its fat-laden salads as healthy. I was receiving authentic-looking “checks” in the mail that were really dubious discounts from my local car dealerships.
One day I started a little business offering a music and movement course for children. I wrote calendar listings, press releases, and ads. I realized that marketing was no dirty deed, but simply the way to let families know about classes I was proud to offer.
Why then do so many high-profile companies resort to tricks and dishonesty? Maybe their products have flaws they want to hide. Maybe they’re overly fearful of competitors. Or maybe they’re just greedy. I don’t know and I don’t think we really need to know. Here’s the thing that matters to us:
For heart-centered entrepreneurs, offering high-quality services or products is the only acceptable way of doing business.
We don’t need to resort to tricks or lies. In fact, doing so would backfire on us.
So there’s no problem, right?
Well, not exactly. For many of us, our distaste for marketing goes deeper.
How do you feel when you’re tooting your own horn?
Let’s say you’re at a networking get-together. Someone asks you what you do. You stumble over your words. Or you’ve got a great elevator speech memorized, and you recite it, feeling a bit foolish as you do.
You have good reasons for having trouble talking about your own services and products, or writing about them. We all do. And it goes beyond a mistrust of marketing.
Most of us want to have sales goals. And we want to get excited about them and believe we can reach them. And yet, when we’re attached to them, they can create a real conflict between our values and our desires.
When you plug your business, you have a motive, of course. You want the person you’re talking with to hire you. And not just for her benefit. If she hires you, your success & income increase.
There’s nothing wrong with that. But there can be a question as to whether or not your self-interest conflicts with the interest of your prospective client.
Even if you’re not consciously aware of this conflict, I believe it’s one reason behind so much of the vague discomfort so many of us have around marketing.
Coaching can help you address your marketing roadblocks in a way consulting cannot.
Through helping you explore your own unique issues around marketing your business. How are you holding yourself back? Is it a mistrust of marketing? Confusion about your ideal client? Difficulty balancing your financial needs with your dreams?
We’ll also explore and appreciate what’s unique and wonderful about you and your offerings.
As we work together, you’ll understand in a deep way what you need to do to overcome your challenges and make the most of your strengths.
We’ll work together to create an action plan, and you’ll take small, significant steps each week towards your goals.
Coaching is an amazing process that creates sustainable change from deep within.
It’s worked for my clients and it can work for you:
“Within six months of working with Janet, my focus has improved tremendously, and as a result I’m seeing both my sales and income numbers rise significantly.”
“You’ve got talent as a life coach and you get clients the results they want. You get them on the right track even when they can’t always put into words what they want. You help them to realize what they want deep down, on a spiritual level, if you will. That’s as deep as one can get and it’s the rare person/coach who can dig down that deeply and bring those hidden desires and dreams to the surface.
“You helped me visualize what I want and gave me ways to to approach this and get what I want. You have great worth and a great gift.”
“Life coaching with Janet is one of the best things I’ve done in my life. She has helped me clarify goals and direction for my life and then decide upon definitive steps to achieve those goals. What I like most about working with Janet is her encouraging me to trust my own intuition and my own abilities to arrive at my own answers.”
I couldn’t have helped these clients make such meaningful changes using just my marketing background. It wasn’t until I went through a powerful, accredited coach training program that I had the skills, experience and knowledge to help my clients make deep, sustainable changes in their lives.
Coaching is not for everyone.
Coaching is for people who are ready to take control of their lives and careers. If you’re looking for a one-size-fits-all formula for success, you won’t find it here.
If you’re ready to explore your unique inner blocks to marketing, as well as your unique strengths, and if you’re willing to work at overcoming them, I can help you.
Please enjoy a complimentary session.
I’d love to spend 45 minutes with you, over the phone, or at my office in Acton, MA. We’ll talk about what’s holding you back from a thriving business, and you’ll walk away with an action step so you can start the momentum towards success right away.
Just fill out the form below and I’ll contact you within 48 business hours (probably far less) to set up an appointment. There’s absolutely no obligation.
I would love to help you learn to market in a way that feels wonderful!
Certified Professional Coach
Energy Leadership Index – Master Practitioner
P.S. Still not sure if coaching is right for you? Try my quiz to determine whether or not you’re a good candidate for coaching. Not everyone is, and that’s okay. And don’t worry, this is not one of those fake quizzes (Question 1: Would you like to be successful? Hmmmm, uh – no?). I have relatives for whom coaching would be sheer torture. Find out whether or not you take after that side of my family here.
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